STUFF ABOUT ME
My Story
It is often said that it's more about the journey than the destination. Well, I can certainly relate to that notion. I will say that when it comes to careers, and life in general, even when you find your "destination" the journey is often far from over. I began my journey on the path toward being a chemical engineer, dabbled for a bit in the fine arts, and even briefly thought I'd live out that childhood dream of becoming a fireman. Eventually, I pulled off at the advertising off-ramp and landed at becoming a copywriter. Of course as implied, even that's been full of its own twists and turns. I've worked to promote a wide range of products through the years: water softeners, booze, video games, lots of quickly served, reasonably priced food, plenty of packaged goods and much, much more. I have most recently found working again with some familiar friends (both figuratively and literally). The worlds of quick-service restaurants and sparkling beverages have pulled me back in gain. Regardless of what spend time on during my day-to-work life, which I enjoy, I do it all for the quality time I get to spend with my family. Along with my wonderful wife, I get to hone my creativity and management skills coordinating the activities and fun times of our two kids, our dog and my live-in father.
My Profile
Copywriter and conceptual thinker who has worked on brands from huge to small. Adept at coming up with creative ideas and solutions as well as developing the strategy behind them. Possess strong relationship skills to build client relationships and team bonds. Can handle a fast-paced environment, manage day-to-day work and help lead other team members to bring out their best. Major experience in promotional marketing and have developed elements of all kinds both above and below the line. Love a challenge and have a passion for the work.
My Resume
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TUKAIZ STUFF
Here we go again working on some familiar brands and diving into some new territory as well. Doing a fair amount of concept work, day-to-day writing and managing a streamlined creative team that works their tail off to put out good work at a fast pace.
CARRABBA'S ITALIAN GRILL
As Creative Director and main writer on Carrabba's, I worked with my Creative Director (Art) partner to create several digital display campaigns, audio scripts, online video and a new campaign platform for the brand.
Carrabba's Heritage Online Video
This video was crafted from existing footage with an original script that had to encapsulate the pillars of the brand - Heritage, Homemade, and Hospitality
This video was crafted from existing footage with an original script that had to encapsulate the pillars of the brand - Heritage, Homemade, and Hospitality
Carrabba's Pandora Spot
Created and provided the script for this lasagna lover's spot that was produced and played on Pandora.
Created and provided the script for this lasagna lover's spot that was produced and played on Pandora.
Carrabba's Brand Campaign Evolution
Tasked with refreshing/developing a brand campaign for Carrabba's here are a couple of concept decks we developed and presented that represent steps within that creative process.
Tasked with refreshing/developing a brand campaign for Carrabba's here are a couple of concept decks we developed and presented that represent steps within that creative process.
Carrabba's Q1 Brand Affinity Display