MIKE FEDERIGHI - WRITER | CREATIVE DIRECTOR
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CONCEPT STUFF

A Smattering of Conceptual Work

Over the years, I have worked on a lot of projects and have showcased a wide variety of that work that has made it through to execution. But all those projects, whether they be big or small,  start as the germ of an idea. In addition to the conceptual work displayed alongside some of the execution, here are a few more concepts in various stages from white-paper ideas to full blown decks with strategic support and rationale.

Redbox Concepts


Coca-Cola Concepts


Frontier Communications Pre-Launch Local Campaign


General Mills Shrek Retail Concept


Discover It Card Multicultural Ideas


Fanta Halloween Retail Concepts

Fanta Retail Execution Concepts

Minute Maid Planning White Paper


Burger King Star Wars Local Activations

Burger King Summer Promos White Paper

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  • my stuff
  • epsilon stuff
  • concept stuff
  • momentum stuff
  • tms stuff
  • more tms stuff
  • wunderman stuff
  • misc. stuff