McDonald's Flavor Battle - www.flavorbattle.com
Premier DJ battle events that takes place online and as part of Sprite Step Off events across the country. Online program features three nationally known DJs that are representing one of three McDonald's core burgers. Customers vote for their favorite DJ based on his/her song track flavor and the flavor of their favorite burgers. Every vote enters customer in a sweeps to win a trip to Atlanta, GA. Local events feature local DJs competing on-site to win $500 prize and local pride. Event attendees vote for their favorite DJ/burger via text and are also entered in the sweeps.
THE MARKETING STORE SUMMER INTERN RECRUITMENT PIECE
Coke Convenience Retail
C-Store program generated off the insight that immediate consumption Coca-Cola products indexed high with blue-collar males. Program used elements and people straight from the job site. Look and feel spoke to consumer in a fun, but realistic way.
Coca-Cola New Contour Grip Bottle
Supermarket and C-Store campaign that highlighted the new look and grip of the Coca-Cola PET Contour Bottle.