MIKE FEDERIGHI - WRITER | CREATIVE DIRECTOR
  • my stuff
  • epsilon stuff
  • concept stuff
  • momentum stuff
  • tms stuff
  • more tms stuff
  • wunderman stuff
  • misc. stuff

MORE FROM THE STORE

McDonald's Flavor Battle - www.flavorbattle.com

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Premier DJ battle events that takes place online and as part of Sprite Step Off events across the country. Online program features three nationally known DJs that are representing one of three McDonald's core burgers. Customers vote for their favorite DJ based on his/her song track flavor and the flavor of their favorite burgers. Every vote enters customer in a sweeps to win a trip to Atlanta, GA. Local events feature local DJs competing on-site to win $500 prize and local pride. Event attendees vote for their favorite DJ/burger via text and are also entered in the sweeps.


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Flavor Battle Home Page featuring DJs
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Too Young to Play Error Page

THE MARKETING STORE SUMMER INTERN RECRUITMENT PIECE


Coke Convenience Retail

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C-Store program generated off the insight that immediate consumption Coca-Cola products indexed high with blue-collar males. Program used elements and people straight from the job site. Look and feel spoke to consumer in a fun, but realistic way.


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Static Cling
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Multi-Product 'Refreshment' Channel Strip
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Multi-Product 'Energy' Channel Strip

Coca-Cola New Contour Grip Bottle

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Supermarket and C-Store campaign that highlighted the new look and grip of the Coca-Cola PET Contour Bottle.


Work from The Store in the Marketplace

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  • my stuff
  • epsilon stuff
  • concept stuff
  • momentum stuff
  • tms stuff
  • more tms stuff
  • wunderman stuff
  • misc. stuff